Lipreading Mom’s Note: The MSNBC Network’s Website, MSNBC.com, received the following email today by the Lipreading Mom/CCAC Internet Captions Campaign regarding captioned video needs on its site.
Dear MSNBC.com Management,
As followers with hearing loss, we are writing to express our concern about the lack of captions with your online videos.
For instance, the video “Not Your Father’s Golden Years”
(URL: http://video.msnbc.msn.com/nightly-news/45906384/#45906384) was not captioned.
On several occasions, we and friends with hearing loss have wanted to watch online broadcasts on your Website, only to be unable to understand the information you present due to lack of captions.
With the Centers for Disease Control and Prevention reporting that 34 million U.S. adults have hearing loss, it would be in MSNBC.com’s and NBC.com’s best interest to provide captioned streaming as a way to appeal to this large group of potential viewers. Imagine the level of support and PR your network and sites would receive if you launched captioned Internet broadcasts to appeal to this large portion of the U.S. population.
We welcome your thoughts and will be following up with you on behalf of the millions of Americans with hearing loss.
Chief Advocate, Lipreading Mom/CCAC Internet Captions Campaign
Lauren E. Storck
Founder, Collaboration for Communication Access via Captioning (CCAC)